In today’s competitive digital landscape, marketing has become a multi-faceted discipline encompassing various strategies and approaches. Two prominent methodologies that often stand at the forefront of marketing discussions are performance marketing and brand marketing. While both approaches aim to achieve marketing objectives, they differ significantly in their underlying strategies, metrics, and desired outcomes.
Google Search Console is the go-to tool for every webmaster. It helps you understand how a website performs on organic search results on google. In addition, the Search Console allows you to identify penalties, errors, and other problems that can affect the visibility of a website on Google search.
In March 2022, Meta announced a new parental control feature called Parental Supervision Tools for Instagram and Family Center tools in the United States. But now, the company has announced that these features will be available in India.
With the presence of competition, there is a need for every app publisher to go the extra mile to stand out. There are over 6 million major apps available in app stores. Therefore, users discovering their apps is one major issue a mobile app publisher may face, hence why many of them engage in App Store Optimization (ASO).
Have you been overlooking automated bidding? Rethink your strategy. The truth is that automated bidding has the potential to not only give your campaign more visibility, but also ends up saving you some significant ad spends.
