Organic App Store Optimisation
You could use some tips to build organic App Store Optimization and increase your app visibility. As mentioned earlier, some factors matter in ranking apps on app stores. You can use them to increase your app’s visibility and conversion rate.
Here’s how to build mobile app optimization on the app store:
- App name, URL, and subtitle
When entering your app’s name, subtitle, and URL, ensure that you use core keywords that will reflect high-value keywords and user search behavior. This helps to reinforce your app’s value, differentiation, and other factors that will help you stand out.
However, you should be careful to prevent keyword stuffing because algorithms can identify that, and that just ruins your ASO efforts.
Rating and reviews build a form of trust in users, and here is a part you can leverage to increase your app’s conversion rate. Have a strategy for generating positive reviews and engaging the reviews on your app page.
Build up the volume and freshness of your reviews and ratings, and ensure you have front-line staff available who will respond swiftly to them.
- Update app keyword fields
You need to update your keyword fields to the latest user search queries. This involves traditional keyword research and gathering comprehensive data to identify them. In addition, you should do this occasionally to be sure you are on top of things.
You need to update your keyword fields to the latest user search queries. This involves traditional keyword research and gathering comprehensive data to identify them. In addition, you should do this occasionally to be sure you are on top of things.
Updating your app will improve your app’s relevance to your users and prompt them to use it more, download updates, and leave good ratings and reviews. This helps your App Optimization goal.
- Use quality thumbnails and screenshots
Quality thumbnails and screenshots will affect the click-through rates of your app on app stores.