BLUE DWARF
The Search Marketing Toolkit
ABOUT BLUE DWARF
A unique set of tools and technology that combines the best of digital media optimisation with algorithm-based analytics to put information at the forefront of visibility strategies.
BLUE DWARF is a technology that has successfully enabled brands to scale up the visibility ladder in record time.
The BLUE DWARF works on a simple principle
Change is the only constant and the trick is to keep up with it!
Expanded User Experience
Giving users more reasons to stay on the page and interact with the brand.
Refresh Existing Content
Revamping existing content with currently relevant keywords for optimized results.
Focus on Consumer Intent
Users are on the internet with a specific issue or question. The key is discovering how they arrive at the solution.
Omnichannel Strategy
Reinforcing search results with relevant and consistent social media validation.
01
ARTIFICIAL INTELLIGENCE
Google RankBrain
Adapting search engine marketing strategies to factor in the increasing importance of Rank Brain
02
LONG FORM CONTENT
Information Distribution
Though longer in length, content needs to be divided into smaller subsets of relevant information.
03
VIDEO INCLUSION
Better Optimisation
Delivering content that is relevant for word searches, visual information and easy-to-consume video content.
14%
Month on month increase
In organic visitors
80%
Reduction
In grunt efforts
09%
Increase
In measurable impact on conversions