In today’s digital landscape, search engine optimization (SEO) plays a pivotal role in determining the visibility and success of online businesses. While traditional SEO practices revolved around keywords and backlinks, search engines have evolved to prioritize topical authority as a critical factor for ranking high in search results.
With the presence of competition, there is a need for every app publisher to go the extra mile to stand out. There are over 6 million major apps available in app stores. Therefore, users discovering their apps is one major issue a mobile app publisher may face, hence why many of them engage in App Store Optimization (ASO).