Working to uncover new technology to create data points which help in analysing consumer intent and behaviour
Current Research Focus
The requisites, reach and impact of “shoppable” content that have become growth drivers
Social Media For Commerce
Innovating new tools and strategies to convert social media interactions into tangible conversions. Using social media to drive direct sales.
Digital White Noise
Identifying the fine line between being digitally persistent and digitally intrusive. Implementing methods which draw conversions while respecting consumer privacy.
Story Driven “Shoppable” Content
Studying consumer intent and market response to interactive content.
Social Behavior Mapping
Analyzing consumer attitude toward multi-payment modes and the ease of payment possibilities while social surfing.
The Power Of Silence
The impact of controlled information sharing.
We research and develop the right approach to cater to consumer preferences in an ever-changing environment.
Declutter the various ways to reach and interact with consumers.
Overcoming New Hurdles
To find easy solutions to adapt and implement new technology for easy, uncomplicated performance marketing.
Impact of brand relevance is consumer communications
Break away from the “messy middle” of a consumer journey to deliver meaningful business growth
The importance of authentic and consistent brand communication for meaningful conversions
The merits of consolidating independent performance metrics into a single own able measurement
Exploring the promise made by brands which touches consumers beyond the product or service
Client partners Across 7 countries
Participate in the research
Become our research partners in Innovation and development
Bring your market research expectations to us and we will partner with you to create innovative solutions to further business growth with new technology and implementation.
Constant evolution is the key to successful businesses
There is no one-tool approach that provides a universal growth solution
Developing a combination of tools that map consumer intent and understand consumer behavior and is capable of evolving to the ever-changing demands of a competitive digital space keeps businesses one step ahead of the game.
WHAT OUR PEOPLE SAY
Partnering with their team to understand consumer patterns better has definitely helped us align our strategies and get more interactions, queries and consequent conversions
Digital Marketing, Datamatics
Very sound market research that goes beyond the usual understanding of the TG to explore attitude and intent
A different kind of business partnership that helps pioneer new experiences to the digital space.
Marketing Manager, Aura, SA