GA4 Migration Guide: Aspects You DON’T Want to Overlook During the Process

Do you want to take your website’s analytics to the next level? Meet Google Analytics 4 (GA4) – the latest version of Google’s web analytics tool that’s growing in importance for businesses and website owners to migrate from Universal Analytics (UA) to GA4. The transition to GA4 opens up new possibilities for your business, enabling easier user tracking, reporting, and data analysis.