This can dramatically improve the functionality of your company’s digital efforts. We understand that the migration process can be daunting and overwhelming, especially if you’re new to this, which is why we are here to guide you through the intricacies of GA4, how you can best utilize it, and the crucial aspects of migration that you don’t want to overlook.

How to Migrate to GA4?

If you’re new to GA4, some questions can plague you: what are some steps to keep in mind before migrating to GA4? How to exactly migrate from Universal Analytics to Google Analytics 4? What are the GA4 challenges during migration and how can you navigate it? No worries! We’ve got you covered there, breaking down elements of the process and what you need to do for a more smooth transition.

1. Understand the Differences (GA4 VS Univeral Analytics): Before diving into the GA4 migration process, you must understand the key differences between Universal Analytics and Google Analytics 4. Unlike Universal Analytics, GA4’s event-based data collection approach provides a more thorough picture of user interactions across platforms and devices. Plus, the absence of cookies and a new data model could mean adjustments to your tracking strategy.

2. Create a GA4 Property: To get started, set up a new GA4 property in addition to your existing Universal Analytics property. This enables you to run both versions concurrently throughout the migration process, ensuring that all of your historical data remains intact and no data is lost.

3. Define your Key Metrics & Events: Identify the key metrics and events you would like to monitor in GA4. The core of GA4 is events, thus you’ll either need to map your existing UA events to GA4’s enhanced measurement events or develop new events specifically for your needs.

4. Implement GA4 Via Google Tag Manager: Use Google Tag Manager (GTM) for GA4 migration to streamline the implementation process and keep better control over your tracking. Create a new GA4 configuration tag and implement it across your website. For accurate data collecting, make sure to thoroughly verify the implementation.

5. Enable Data Import: To enrich your GA4 data with more details, consider enabling data imports. With the help of GA4, you can combine data and gain better insights by importing it from sources like Google Ads, Google Cloud Storage, and BigQuery.

6. Set Up Enhanced Measurement: Use GA4’s Enhanced Measurement feature to track specific standard events automatically without the need for manual configuration. By enabling Enhanced Measurement, you can be certain that you will record important user behaviors including pageviews, scroll tracking, outbound clicks, and more.

7. Utilize Custom Dimensions & Metrics: Custom metrics and dimensions provide you freedom in how you can organize and examine your data. Create customized metrics and dimensions that support your business goals and, wherever appropriate, map them to your current UA settings.

8. Check E-Commerce & Enhanced E-Commerce Tracking: If you run an e-commerce website, make sure GA4’s e-commerce tracking is appropriately set up. Verify that the data appropriately reflects your transactions and product performance because GA4 has an entirely distinct approach from UA’s Enhanced E-commerce.

9. Review Data Consistency: Throughout the migration process, continually track the data consistency between your existing Universal Analytics property and the newly created GA4 property. Regular comparisons are crucial because discrepancies may occur as a result of variations in data models and tracking methodologies.

10. Plan for Reporting & Insights: Finally, get ready for GA4 reporting! Learn how to use the new interface and the format of the reports. Make use of GA4’s cutting-edge features, such as the Analysis Hub, AI-driven insights, and predictive analytics, to obtain a deeper understanding of user behavior and improve the performance of your website.

GA4 Migration Guide: Aspects You DON’T Want to Overlook During the Process

Seamlessly Migrate Your Analytics, Unlocking New Dimensions of Data Understanding.

GA4 Migration Guide: Aspects You DON’T Want to Overlook During the Process


Aspects You Don’t Want To Overlook During Migration:

Pay attention now, folks! We are going to take you through the many essential aspects you shouldn’t ignore when you transition from Universal Analytics to GA4. Each of these elements is important for guaranteeing reliable data tracking and analysis, which in turn helps your organization make better decisions. Let’s go through this GA4 migration checklist, shall we?

1. Currency & Timezone Settings: During the GA4 setup, don’t forget to configure the currency and timezone settings to match your website’s location and target audience. For accurate financial reporting and time-based data like user behavior across specific time periods, accurate currency and timezone settings are needed. Also, make sure to use the same timezone everywhere for easily comparing data.

2. Events Tracking: Events are at the core of GA4, and they allow you to track user interactions and engagement on your website. Be meticulous in defining and setting up events for important actions, such as button clicks, form submissions, video plays, and other conversions relevant to your business goals. In GA4, you also have the feature to generate and adjust your events directly. And for those accustomed to setting destination goals in Universal Analytics, the settings also allow event creation based on page location.

3. Enhanced Measurement: Use GA4’s Enhanced Measurement feature to automate the tracking of important interactions without manually configuring events. This includes page views, scrolling, outbound clicks, site search, and more. By using Enhanced Measurement, you can easily get valuable user engagement data. But be careful of the glitches in this section as it can sometimes track things incorrectly. Here, using the GA4 debug tool might come in handy.

4. Setting Up Conversions: Setting up conversions is the easiest job in GA4. Just visit the Events sections and you’ll find the option right there. Creating conversions can help monitor and analyze the success of your marketing efforts. To make the best use of it, configure your goals and conversions meticulously to track specific actions users take on your site, like completing a purchase, filling out a lead form, or signing up for a newsletter.

5. Defining Domains: To correctly define all your domains, you’ll have to go to Data Streams, then select data stream, configure tag settings, and finally configure your domains. If you’re able to follow these steps correctly, it’s all a smooth ride from here. Defining domains in GA4 serves as essential to accurately track multiple subdomains and top-level domains as part of a single property. As a result, you can be certain that user interactions across various pages of your website are accurately attributed and evaluated as a single entity. You can also be sure by defining domains that all the click counts are accurate.

6. Internal Traffic Filtering: The good news in GA4 is that you can finally filter out internal traffic. This is done to prevent skewing your website’s analytics. If you want to make sure that the visits from members of your team and staff do not skew your data, you can use IP address filters or other methods.

7. Unwanted Referrals: Using exclusion filters in GA4, you can filter out unwanted referrals and stop spammy or irrelevant referral sources from impacting your analytics data. By accessing the Admin section of your GA4 property, you can create a referral exclusion filter. Within this filter, specify the domains or sources you want to exclude, ensuring that traffic from those sources is not considered in your reports. Implementing these exclusion filters enables you to concentrate on genuine and significant referral traffic, giving you more precise insights into the operation and user behavior of your website.

8. Custom Dimensions: To create a custom dimension, name the dimension and select the parameters aligning with it. Custom dimensions provide you the ability to split and analyze your data depending on the specific features that are most important to your company. To acquire deeper insights into user behavior, create custom dimensions that are specific to your goals, such as user roles, customer types, or marketing campaigns.

9. Data Retention: Pay attention to your GA4 data retention settings. Based on your organization’s legal obligations and data analysis needs, choose the right data retention time frame. Shorter retention durations can help businesses comply with data privacy laws while longer retention periods can provide historical context. The default settings of data retention that you’ll find under Data Settings are usually set to retain data for only 2 months. You can extend this up to your needs.

Embrace the exciting possibilities of GA4, and don’t miss these critical components that’ll pave the way for success in the world of advanced web analytics.

GA4 Migration Guide: Aspects You DON’T Want to Overlook During the Process
GA4 Migration Guide: Aspects You DON’T Want to Overlook During the Process


Benefits of GA4 Migration:

You must be thinking: if there are so many things to remember and look out for during the GA4 migration process, why do it? What are the benefits of it? Let us tell you why this might be one of the most important business decisions you make.

  • Advanced Cross-Platform Tracking: GA4 provides a more comprehensive view of user interactions across platforms and devices, allowing you deeper insights into customer behavior and journeys.
  • Event-Based Data Collection: GA4 focuses on event tracking, allowing organizations to measure and analyze particular user behaviors such as clicks, form submissions, video plays, and more in order to collect more meaningful data.
  • AI-Driven Insights: GA4 uses machine learning to provide important AI-driven insights, allowing businesses to automatically uncover trends, opportunities, and potential issues within their data.
  • Improved Data Privacy Compliance: GA4’s data model helps address data privacy concerns by reducing the reliance on third-party cookies, rendering it more compliant with evolving privacy regulations.
  • Simplified User Interface: GA4 has a more intuitive and user-friendly design that allows businesses to explore and retrieve key data and reports more easily.
  • Seamless Integration with Google Products: GA4 works smoothly with other Google products such as Google Ads and Google Workspace, simplifying data sharing and improving advertising insights.
  • Future-Proof Analytics Solution: Migrating to GA4 keeps businesses up to date on Google’s latest analytics tools and innovations, putting them ahead of the curve in the rapidly changing digital landscape.


As you embark on your GA4 migration journey, remember that attention to detail is key. The steps we’ve mentioned above will come in handy during this complicated process. But what you really need to ensure without fail is to focus on the 9 aspects we’ve broken down for you. They have a significant impact on the accuracy and depth of your analytics. By ensuring that these aspects are properly set up and handled, you will be better positioned to make data-driven decisions that improve the operation of your website and propel your organization ahead. Embrace the exciting possibilities of GA4, and don’t miss these critical components that’ll pave the way for success in the world of advanced web analytics.