Aspects You Don’t Want To Overlook During Migration:
Pay attention now, folks! We are going to take you through the many essential aspects you shouldn’t ignore when you transition from Universal Analytics to GA4. Each of these elements is important for guaranteeing reliable data tracking and analysis, which in turn helps your organization make better decisions. Let’s go through this GA4 migration checklist, shall we?
1. Currency & Timezone Settings: During the GA4 setup, don’t forget to configure the currency and timezone settings to match your website’s location and target audience. For accurate financial reporting and time-based data like user behavior across specific time periods, accurate currency and timezone settings are needed. Also, make sure to use the same timezone everywhere for easily comparing data.
2. Events Tracking: Events are at the core of GA4, and they allow you to track user interactions and engagement on your website. Be meticulous in defining and setting up events for important actions, such as button clicks, form submissions, video plays, and other conversions relevant to your business goals. In GA4, you also have the feature to generate and adjust your events directly. And for those accustomed to setting destination goals in Universal Analytics, the settings also allow event creation based on page location.
3. Enhanced Measurement: Use GA4’s Enhanced Measurement feature to automate the tracking of important interactions without manually configuring events. This includes page views, scrolling, outbound clicks, site search, and more. By using Enhanced Measurement, you can easily get valuable user engagement data. But be careful of the glitches in this section as it can sometimes track things incorrectly. Here, using the GA4 debug tool might come in handy.
4. Setting Up Conversions: Setting up conversions is the easiest job in GA4. Just visit the Events sections and you’ll find the option right there. Creating conversions can help monitor and analyze the success of your marketing efforts. To make the best use of it, configure your goals and conversions meticulously to track specific actions users take on your site, like completing a purchase, filling out a lead form, or signing up for a newsletter.
5. Defining Domains: To correctly define all your domains, you’ll have to go to Data Streams, then select data stream, configure tag settings, and finally configure your domains. If you’re able to follow these steps correctly, it’s all a smooth ride from here. Defining domains in GA4 serves as essential to accurately track multiple subdomains and top-level domains as part of a single property. As a result, you can be certain that user interactions across various pages of your website are accurately attributed and evaluated as a single entity. You can also be sure by defining domains that all the click counts are accurate.
6. Internal Traffic Filtering: The good news in GA4 is that you can finally filter out internal traffic. This is done to prevent skewing your website’s analytics. If you want to make sure that the visits from members of your team and staff do not skew your data, you can use IP address filters or other methods.
7. Unwanted Referrals: Using exclusion filters in GA4, you can filter out unwanted referrals and stop spammy or irrelevant referral sources from impacting your analytics data. By accessing the Admin section of your GA4 property, you can create a referral exclusion filter. Within this filter, specify the domains or sources you want to exclude, ensuring that traffic from those sources is not considered in your reports. Implementing these exclusion filters enables you to concentrate on genuine and significant referral traffic, giving you more precise insights into the operation and user behavior of your website.
8. Custom Dimensions: To create a custom dimension, name the dimension and select the parameters aligning with it. Custom dimensions provide you the ability to split and analyze your data depending on the specific features that are most important to your company. To acquire deeper insights into user behavior, create custom dimensions that are specific to your goals, such as user roles, customer types, or marketing campaigns.
9. Data Retention: Pay attention to your GA4 data retention settings. Based on your organization’s legal obligations and data analysis needs, choose the right data retention time frame. Shorter retention durations can help businesses comply with data privacy laws while longer retention periods can provide historical context. The default settings of data retention that you’ll find under Data Settings are usually set to retain data for only 2 months. You can extend this up to your needs.