What is Microsoft Logo Extension & How Does it Work?

The Microsoft Logo Extension is a small, rectangular image that shows next to a Bing ad. It can help an advertisement become more visible, set itself apart from competitors, and gain the trust of potential customers. To incorporate a Logo Extension in an ad, advertisers must first upload their logo to the Microsoft Advertising platform. They can also provide a link to their website and the name of their company. Logo Extensions are available on Bing for computer, tablet, and mobile devices. They can also coexist with other extensions, such as site links and call extensions.

The Microsoft Logo Extension works as follows:
1. When a person searches for a keyword related to your business, your ad may appear in the search results.
2. Your logo will be seen next to your ad if it is eligible for the Logo Extension.
3. The user can access your website by clicking on your logo.

Microsoft’s Logo Extension: Global Open Beta Launch

The Open Beta Logo Extension is a quick and easy solution to increase the exposure of your advertisements and win over potential customers.

Microsoft’s Logo Extension: Global Open Beta Launch


If you are eligible to participate in the Logo Extension pilot, you should definitely give it a try.

Eligibility Requirements for the Logo Extension Pilot:

Advertisers need to meet specific requirements in order to take part in the Logo Extension Pilot. Firstly, they need to have a Microsoft Advertising account and be running ads on Bing. Additionally, their logo should be no larger than 128×128 pixels in resolution. The file size cannot exceed 5120 MB, and the aspect ratio must be 1:1. Finally, PNG and JPG are the only two file types that are supported on the site.

Getting Started with the Microsoft Logo Extension:

If you are eligible for the Logo Extension pilot, setting it up is an effortless process:
1. Visit the Microsoft Advertising website and log in to your account.
2. Click the “Extensions” tab to access it.
3. Select “Create New Logo Extension” from the menu.
4. Add your logo in the appropriate size.
5. Type in your company name and website address.
6. Save your changes, and the Logo Extension will be added to your ads within a few days.

Tracking Performance with Microsoft Advertising Reporting Tools:

It’s critical to keep an eye on the Logo Extension’s performance after implementation in order to gauge how it affects the ads you run. Microsoft Advertising provides reporting tools that enable you to track the effectiveness of your Logo Extension and make data-driven decisions to optimize your advertising strategy.

Some of the key metrics that you can track with Microsoft Advertising reporting tools include:

Microsoft’s Logo Extension: Global Open Beta Launch
Microsoft’s Logo Extension: Global Open Beta Launch


  • Clicks: The number of times your ads have been clicked.
  • Impressions: The number of times your ads have been shown.
  • Cost per click (CPC): The average amount of money you pay each time someone clicks on your ad.
  • Conversion rate: The percentage of people who click on your ad and then take the desired action, such as visiting your website or making a purchase.

Benefits of Using the Microsoft Logo Extension:

  1. Improved Visibility: In the cutthroat world of digital advertising, it’s vital to stand out from the competition. By making advertisements more aesthetically pleasing, the Logo Extension aids in capturing the attention of potential customers. This is especially valuable on search results pages that are overrun with various advertisements.
  2. Increased Brand Awareness: Displaying your logo next to your ads helps increase brand awareness. A recognizable logo can leave a lasting impression on potential customers, increasing the likelihood that they will remember your brand when the time comes to make a purchase.
  3. Built Trust: Trust is an important aspect of attracting and maintaining customers. By connecting your logo to your advertisements, you radiate authority and professionalism. This could inspire confidence in potential customers to engage with your business.

A New Era in Bing Advertising:

The Microsoft Logo Extension is an exciting addition to the advertising options on Bing. By associating your logo with your ads, you can increase visibility, brand awareness, and trust with new clientele. The Logo Extension Pilot is an excellent opportunity to advance your marketing efforts if you have a Microsoft Advertising account and are currently running advertisements on Bing.

In a world where online advertising is getting more and more competitive, using visual components like the Logo Extension can significantly improve customer attraction and engagement. It is a straightforward but effective tool with the capacity to improve your advertising efforts and increase the performance of your business as a whole.

Microsoft could seek feedback from advertisers while this feature is still in open beta in order to further hone and enhance the Logo Extension. So, if you do decide to try it out, don’t forget to offer your valuable input so that it may be used to help develop this intriguing new advertising tool.

We trust that this blog article has fully explained the Microsoft Logo Extension and how it could help your advertising endeavors. Please feel free to leave a comment below if you have any queries or would like to share your experience with the Logo Extension. Happy Advertising!