In this blog post, we will look at the intriguing new features of Threads and the spicy secretive recipe that makes it a threat to Twitter & other social media platforms.

What Is “Threads” & How It Works?

Owned by the tech giant Meta Platforms, Threads is a new social media and networking service creating a buzz amongst users. Similar to Twitter, Threads enables users to share text, images, and videos with their network. This versatility empowers users to express themselves in a dynamic and engaging manner. Whether it’s a quick text update, a captivating photo, or an immersive video, Threads offers a diverse range of content formats to suit different communication styles and preferences.

Threads: How It Works & What Sets It Apart From Twitter & Other Social Media Platforms

Threads offers a diverse range of content formats to suit different communication styles and preferences.

Threads: How It Works & What Sets It Apart From Twitter & Other Social Media Platforms


To cater to a wide user base, Threads is available as a mobile app for both iOS and Android. This accessibility ensures that users can seamlessly connect with their network, irrespective of their preferred device. Additionally, there have been rumors of a potential web application in development, which could further enhance accessibility and convenience for users who prefer using social media on their desktop or laptop computers.

While Instagram is a visual app, focusing on uploading and interacting with photos, videos, and reels, Threads is a conversational platform that lets you share your thoughts and opinions with your friends. But that doesn’t mean you cannot upload photos or videos there. It has elevated the social media game by making text posts up to 500 characters long, which can include links, up to 10 photos, and 5-minute-long videos as well. But the posts once uploaded on Threads cannot be edited, which makes the platform more unfiltered and raw for now.

How To Sign Up On Threads?

To create an account, users must have an existing Instagram account with the same username. This connection enables a uniform experience across both platforms. Threads profiles are identical to Instagram profiles, including the username, profile picture, and name. Any updates to these details must be made through Instagram to ensure consistency. After creating an account, users can choose which Instagram accounts they want to migrate over to Threads, whether they are already on Threads or are automatically followed. This Instagram connection simplifies the sign-up process, allowing users to join Threads and quickly connect with their current Instagram network.

When you join Threads, you will be assigned an ID depending on your rank, which is determined by when you join the app. On your Instagram profile, this ID shows as a badge next to your name or username. It informs your followers that you are using Threads. All users can then start connecting and sharing their thoughts with their friends and even others, but users younger than 18 will automatically receive a default private profile.

Threads’ user interface boasts a sleek and user-friendly design, offering a visually appealing and intuitive experience. Most importantly, it looks exactly like the comments section of Instagram, so it’s nothing new and unfriendly to the users, making them more likely to join it and try it out.

The few criticisms Threads has faced so far is its close connection with Instagram. Users quickly learned that to delete their Threads account, they will have to delete their Instagram account as well – something that they aren’t happy about. The app also poses certain privacy issues. The App Store listing for the app exposes a vast list of permissions that users must give, including access to their “Financial Info” and “Sensitive Info.” Plus, the app’s minimalist approach means it currently lacks certain features, such as the ability to send posts directly to other users, no trending pages, or the use of hashtags, which is possible on Instagram and Twitter. However, with time, Threads is likely to evolve and introduce more functionalities.

Despite the above criticisms, though, Threads is breaking records amongst people and is turning out to be one of the biggest threats to Twitter. Let us tell you about the unique characteristics of Threads that set it apart from Twitter & other social media platforms.

What Sets “Threads” Apart From Twitter & Other Social Media Platforms?

  • Established User-Base: One of Instagram Threads’ most significant benefits over Twitter is its connection with Instagram’s massive user base. Threads gained an immediate advantage in terms of user uptake and engagement as a result of this link. Furthermore, dissatisfaction with Elon Musk’s leadership of Twitter has created an opening for alternative platforms to develop. While various Twitter competitors have arisen, such as Bluesky, Mastodon, and Substack Notes, they frequently struggle to attract users because of the difficulty of creating an audience from scratch. Threads, on the other hand, benefits from Instagram’s current user base, giving users a vivid and engaging experience from the start. Another differentiating feature is the ease of use, as platforms like Mastodon are sometimes perceived as being overly complex for the ordinary user. Threads, on the other hand, has an easy-to-use interface that makes it accessible and appealing to a wider audience.

Thread creates an intimate and private communication space, ideal for discussing personal experiences with a small group of people.

Threads: How It Works & What Sets It Apart From Twitter & Other Social Media Platforms
Threads: How It Works & What Sets It Apart From Twitter & Other Social Media Platforms


  • Focus on Connection & Community: Threads is a platform for communities to come together and discuss various topics of interest, encouraging connections between artists and like-minded people. Users can follow their favorite creators, communicate with them directly, and share posts with an easy-to-use reshare feature similar to Twitter’s retweet button. Threads’ replies are also neatly organized into threads, allowing for quick follow-up and cohesive conversations.
  • Character-Limit: One notable distinction between Threads and Twitter is the character limit. Threads allow users to write up to 500 characters per post, which is approximately double Twitter’s limit. Users can also share updates in the form of pictures, videos, and links, similar to how Twitter works. This increased character limit and multimedia-sharing possibilities allow for more flexibility and creativity when expressing oneself on the platform.
  • Close-Knit Community: Threads distinguishes itself from Twitter and other social media networks by emphasizing privacy and limited audience sharing. While Twitter promotes public tweeting and interactions with a larger audience, Threads focuses on sharing intimate events and updates with a small circle of friends. This creates an intimate and private communication space, ideal for discussing personal experiences with a small group of people. Threads also works smoothly with Instagram’s close friends’ function, allowing users to construct a list of their closest friends directly from Instagram. This integration allows for smooth content sharing across both platforms while also providing a consistent user experience.

Ultimately, Threads does pose a significant threat to Twitter, taking advantage of its relationship with Instagram’s large user base while offering unique features and functionality. While the platform’s minimalist design may currently limit some capabilities, its potential for expansion and adaptation is clear. Threads provide users with a different and intimate social networking experience, with an emphasis on privacy, limited audience sharing, and interaction with Instagram’s close friends feature. But we have been here before with other competitors of Twitter, so deciding if Threads is going to be the next big thing is not clear for now. Only time will tell if this Instagram spin-off will fly or fall.