Facebook is the largest social media platform in the world, with over 2.9 billion active users. It is a great platform for reaching a large audience and building relationships with customers. Businesses can use Facebook to share content, run ads, and create groups and communities.
Instagram is a visual social media platform with over 2 billion active users. It is a great platform for sharing photos and videos, and for building a brand identity. Businesses can use Instagram to share product photos, behind-the-scenes content, and customer testimonials.
LinkedIn is a professional social media platform with over 830 million active users. It is the perfect platform for connecting with potential customers and partners, and for sharing thought leadership content. Businesses can use LinkedIn to publish blog posts, share articles, and host webinars.
YouTube is a video-sharing platform with over 2 billion active users. It is the best platform for sharing educational and informative content, as well as for promoting products and services. Businesses usually use YouTube to create product demos, how-to videos, and customer testimonials.
Twitter, now known as X, used to be a microblogging platform with over 436 million active users. Now, it is a multifaceted platform for sharing news and updates, as well as for engaging with customers. Businesses can use Twitter to share company news, promote new products and services, and respond to customer inquiries.
TikTok is a short-form video-sharing platform with over 1 billion active users. It is the most popular platform for sharing creative and engaging content, and for reaching a younger audience. Businesses can effortlessly use TikTok to create product demos, behind-the-scenes content, and customer testimonials.
Social Media Statistics You Need To Know
- There are 4.8 billion social media users worldwide, representing 59.9% of the global population. This means that social media is a huge opportunity to reach potential customers.
- People spend an average of 2 hours and 25 minutes per day on social media. This means that social media is a great way to get your brand in front of people and keep them engaged.
- 77% of businesses use social media to reach customers. This shows that social media is an essential marketing tool for businesses of all sizes.
- 90% of users follow at least one brand on social media. This shows that people are using social media to connect with brands and learn about new products and services.
- 76% of social media users have purchased something they saw on social media. This shows that social media can be a powerful sales tool.
How To Start Social Media Marketing?
Starting the social media journey can be exciting and challenging at the same time, and it all begins with a well-thought-out plan. But before the complicated strategies and the practical social media tips and tricks, there comes setting up social media accounts.
What is your business about? Is it a fun thrift store start-up or is it a digital marketing agency? What the tone of your business is matters a lot; because it’s what will decide which social media platform you should create your profiles in.
Facebook and Instagram profiles are usually recommended for all types of businesses due to the large number of users on both of them. It will only differ in how you use them, according to the themes and tones of your brand. For example: if you want your customers to take you very seriously, you can only post informative and valuable content to establish thought leadership. But if you want an audience that connects with you and each other in a more informal way, create fun videos and meme posts as well.
Next comes creating a LinkedIn profile. If you are planning to establish yourself as a primary source of credible information for your customers, a LinkedIn profile is a must. You can not only share articles and sector-related tips over there but also talk about the day-to-day functioning of your business.
Creating a TikTok account is solely up to you. If your company has a fun tone and a reasonably younger demographic, TikTok would be a good place to reach them. Follow TikTok trends, share consistent content, and learn the GenZ lingo. It would position you as a relatable brand in their heads.
Finally, Twitter is in a metamorphosis right now. There are endless possibilities that come with X. Elon Musk says it would help businesses showcase product launches in real-time at one point, along with creating entire communities around your brand. If that’s the way it’s headed, it would be clever to be there to watch it unfold.
Once you’ve finalized which social media platforms to base yourself on, set up your profiles and get ready for the next phase – how to strategically post content on them.
10 Social Media Marketing Tips for Beginners
You are on the precipice of starting your social media branding. What are the steps from here? What are some ways to increase social media engagement? Let us present you with 10 social media marketing tips for beginners:
1. Research Your Audience:
Before you even think about social media marketing, you need to understand and research the type of audience you are targeting. Dive into the intricacies of their demographics, gain insights into their diverse interests, and pinpoint their unique pain points. This profound understanding will serve as the bedrock of your entire strategy. This knowledge will mold your content and engagement tactics to resonate with your audience’s preferences and expectations.
By aligning your approach with their needs and interests, you’ll not only capture their attention but also cultivate lasting relationships, turning potential followers into loyal advocates for your brand. It’s the key to crafting a social media presence that genuinely connects and delivers value to your target audience.
2. Choose The Right Social Media Platforms:
As we talked about above, each platform has its unique strengths and serves distinct purposes. For instance, Facebook and LinkedIn tend to be more conducive for B2B enterprises, fostering professional connections and knowledge sharing. On the other hand, platforms like Instagram and TikTok thrive in the B2C realm, harnessing the power of visuals and creative storytelling to captivate consumer audiences.
When making the pivotal decision of which platforms to prioritize, always begin by closely analyzing your target audience. Understand where they spend their digital hours and how they prefer to engage. By aligning your chosen platforms with your audience’s behaviors, you’ll maximize your impact and ensure that your message resonates where it matters most. This strategic alignment will be the compass guiding your social media marketing efforts, enabling you to effectively reach and connect with your ideal customers or clients.
3. Optimize Your Social Media Profiles:
Crafting well-optimized social media profiles is foundational for Digital Marketing Beginners. These profiles often form the initial impression users have of your brand. To make this impression count, ensure every detail is meticulously attended to. Start with a crystal-clear profile picture, using high-quality images that resonate with your brand’s personality.
Next, the bio section is your opportunity to concisely convey your brand’s identity, values, and offerings. Keep it clear, engaging, and reflective of your unique selling proposition. Remember, social media profiles are not static; update them regularly to align with your evolving brand narrative. In doing so, you’ll not only capture the attention of your target audience but also establish trust and authenticity, encouraging users to explore further and engage with your content.
4. Use A Social Media Calendar:
A social media calendar would help you plan things in advance, allowing you to maintain a consistent and timely presence, and providing your audience with a reliable stream of valuable posts. Beyond consistency, a social media calendar offers several advantages. It allows you to align your content with important dates, events, and trends, ensuring that your messaging remains relevant and timely.