Babies. Adorable little bundles of joy. So innocent. So fragile.
When Lotus Herbals decided to launch a range of organic baby products for the lil ones, they reached out to us to support them with the challenging task of creating the brand.
The Challenge
WHO ARE WE TALKING TO?
We are talking to a young, first time mother, who is extremely anxious about her baby. She has the means and the intent to provide the best to the baby, but feels she lacks the knowledge.
WHAT DO WE WANT HER TO FEEL?
She must feel that:
01. We are a natural and caring brand that won’t harm her baby in any way
02. We are from a trusted pedigree, that of Lotus Herbals. She has already been using us and knows that we are safe and natural
03. Even doctors would be happy to recommend us.
THE REACTION
Yellow definitely was the path breaking colour. No other brand owned this shade.
We could use the baby in a yellow colour packaging OR
We could use other baby animals as well.
The turtle seemed to be unique enough. But turtles are old and wise and not young and mischeivous.
To use a turtle OR to not use it?
ALMOST THERE…
The baby animals are cute, but the baby… that mischief, that innocence, that ‘human’ touch. Is there a way to integrate the baby with nature?
THE ENKI MOMENT
Put the baby in a protective turtle shell.
The cute baby with the turtle shell was taken ahead to form a part of the brand & design language of the entire range.
