In this blog, we will walk you through the steps of Google Ads keyword research, from defining your goals to choosing the right match types. We will also discuss how to do keyword research with the best tools available at your disposal. By the end of this guide, you will know how to find the right keywords for your Google Ads campaigns and improve your chances of success.
How Many Keywords Do You Need For Google Ads?
The number of keywords you need for Google Ads can vary significantly depending on your specific advertising goals, budget, and industry. Although there isn’t a universally applicable answer to this question, the following factors can help you choose the right number of keywords for your Google Ads campaigns:
- The search volume of your keywords: You want to choose keywords that have a high search volume so that you can reach a large number of potential customers.
- The competition for your keywords: You want to choose keywords that are not too competitive so that you can get your ads seen.
- Your budget: The more keywords you have, the more you will spend on your Google Ads campaigns.
- The relevancy of the chosen keywords: You want to focus on keywords that are highly relevant to your products or services. Start with a core set of keywords that directly relate to what you offer.
If you are not sure how many keywords you need for Google Ads, it is a good idea to start with a small number and then gradually add more keywords as you see how your campaigns perform. You can also use Google’s Keyword Planner tool to help you determine the right number of keywords for your campaigns.
It’s also essential to strike a balance between relevance, budget, and campaign structure to achieve your advertising goals successfully. You also must regularly review and adjust your keyword selection based on performance data to optimize your campaigns over time.
How Many Keywords Should Be Per Ad Group In Google Ads:
A good rule of thumb is to use no more than 20 keywords per ad group. This will help you to keep your ad groups focused and relevant, and it will also make it easier to track your results.
Of course, there are situations in which having more than 20 keywords in an ad group makes sense. For example, if you are running a large campaign with a lot of different products or services, you may need to have more keywords per ad group in order to cover all of your bases. However, in general, it is best to keep the number of keywords per ad group to a manageable level.
If you’re unsure of the ideal number of keywords for each ad group, it’s a good idea to start with 10–20 and then make adjustments as necessary. You can also use Google’s Keyword Planner tool to help you determine the right number of keywords for your campaigns.
There are reasons why including about 20 keywords is considered ideal in a Google Ads campaign. Some of them are explained below.
- It can help you to improve your ad relevance. Your ads are more likely to be seen by people who are really interested in what you have to offer when you use fewer keywords per ad group. This could result in higher click-through rates (CTRs) and lower costs per click (CPCs).
- It can help you improve your ad performance. It is simpler to track each keyword’s performance and make necessary adjustments when there are fewer keywords in each ad group. This can also help you to get the most out of your Google Ads budget.
- It can help you to keep your campaigns organized and manageable. It can be challenging to keep track of which keywords are performing well and which ones require adjustment when you have several keywords per ad group. This could contribute to wasted time, money, and resources.
What Is The Maximum Number Of Keywords In An Ad Group?
The maximum number of keywords in an ad group in Google Ads is 20,000. However, it is advised to limit the number of keywords per ad group to 15-20. This is because it can be challenging to manage and track the success of each keyword if there are too many in an ad group. It can also result in lower click-through rates (CTRs) and higher costs per click (CPCs).
If you observe that you have a substantial number of related keywords that you’d like to include in your campaign, consider creating multiple ad groups with each ad group centered around a specific keyword theme or search intent. This approach allows you to maintain better control and relevance in your advertising efforts. Finally, to make sure your campaigns are in line with your objectives and performance metrics, monitor and optimize them regularly.
If you’re confused as to how to group keywords effectively to maximize your Google Ads campaigns, here are some additional tips for grouping keywords:
- Group keywords by theme: This will help you to create more relevant and targeted ads.
- Group keywords by intent: This will show your ads to people who are more likely to be interested in what you have to offer.
- Group keywords by match type: This will help with controlling how your ads are shown.
- Monitor your keyword performance and make adjustments as needed: This way, you can ensure that your ad groups are performing as well as possible.
How To Organize Your Keyword Lists In An Ad Group?
There are a few different ways to organize your keyword lists in an ad group. The best way for you will depend on your specific business and goals. Here are a few common methods:
1. Group Keywords By Theme:
Organizing keywords by theme is an extremely productive strategy, particularly beneficial when managing a diverse range of products or services. Consider a scenario where you’re marketing a wide range of shoes. By applying this strategy, you can create distinct ad groups that align with specific product categories. For instance, you can establish separate ad groups just for dress shoes, hiking shoes, and running shoes. This extensive categorization guarantees that your ads are carefully customized to fit the unique features and search intent of each product type, optimizing ad relevance and enhancing the general popularity of your Google Ads campaigns.
2. Group Keywords By Intent:
Your Google Ads campaigns can be much more effective by strategically grouping keywords by user intent, ensuring that your ads are seen by those who are more likely to be interested in what you have to offer. Imagine you’re in the insurance business. In this situation, organizing your campaigns based on their intended usage requires creating unique ad groups catered to various user needs. For instance, you can establish separate ad groups for people actively looking for car insurance, those looking for home insurance, and those looking for life insurance. This approach provides greater precision in aligning your ad messaging with the specific needs and intentions of your target audience, ultimately driving more relevant clicks and conversions.
3. Group Keywords By Match Type:
Organizing keywords by match type gives you precise control over when and how users experience your ads, thereby maximizing the relevancy of your Google Ads strategy. Let’s consider a scenario where you’re advertising various types of shoes. By classifying keywords into different match types, you can tailor your ad visibility. For example, using a broad match type on the keyword “shoes” will guarantee that your ads show up for a variety of shoe-related searches. On the other hand, if you simply want to target users looking for “running shoes,” the exact match type guarantees that your ads will only be displayed when the exact query matches. This meticulous match type management allows you to fine-tune ad delivery, matching user intent precisely.
4. Group Keywords By Ad Group Performance:
An efficient way to track and optimize your Google Ads campaigns is to strategically arrange keywords based on ad group performance. Imagine you have multiple keywords in your campaign, and some are outperforming others. In this case, you can designate ad groups specifically for those best-performing keywords. By doing so, you gain specific insights into the individual performance of each keyword, allowing you to focus your resources on optimizing the ones delivering the most traffic and conversions. This strategic segmentation encourages you to allocate budgets more efficiently, polish ad copy and bids, and ultimately improve the ROI of your advertising efforts.
No matter which method you choose, it is important to keep your keyword lists organized and manageable. This will help you to improve your ad relevance and performance.
Here are some additional tips for organizing your keyword lists in an ad group:
- Use clear and concise names for your ad groups.
- Use negative keywords to prevent your ads from showing for irrelevant searches.
- Ensure that the landing page you link to in each ad group is relevant to the keywords and ad copy.
- Don’t be afraid to test different ad copy, landing pages, and keyword variations within your ad groups.
- Monitor your keyword performance and make adjustments as needed.
- As your campaigns mature and you gather more data, consider expanding your keyword lists, creating new ad groups, or targeting different audiences while maintaining the same organizational principles.
How To Use Google Keyword Planner?
Google Keyword Planner is a free tool that helps you find the right keywords for your Google Ads campaigns. It can help you with finding new keywords to target, estimating the search volume and competition for keywords, creating keyword lists, and getting ideas for ad copy to get better at ad copywriting
Here’s a step-by-step guide on how to use Google Keyword Planner effectively:
1. Sign In/Create A Google Ads Account:
Sign in to your Google Ads account. If you don’t have one, you’ll need to create an account. After logging in, click on “Tools & Settings” from the top menu, then select “Planning” and go into “Keyword Planner” from the list of options.