If you are a travel blogger, and your aim is to provide information on the location that you have visited, for example, Greece, split your content into sections. Start with the history of Greece, and mention the specific tourist spots you visited. This can be further broken down by way of food, music, art, nature, etc., your personal experience, what you liked and what you did not, and more. If you’re a travel blogger or a travel agency, explore our guide on SEO for travel industry, where we delve into strategies to help you achieve maximum results for your website
4. Write Short Paragraphs
Not only is it essential to make your content readable by using the tools mentioned above, but it is also important to provide content that is easily digestible. This is done by breaking it into small blocks of text with white space in between.
A paragraph must only have a single idea or concept in it – any more will lose the consumers’ attention. In line with the same example above, the history of Greece and its tourist locations can be broken down by year, instead of eras, by way of shorter sentences and paragraphs.
5. Add Value To Your Article By Citing Credible Sources
The credibility of the content you put out is essential – regardless of what field you are in. Ensure to cite the sources from which you draw your information, be it primary or secondary, this will not only add value to your content but also increase the trustworthiness of your brand.
If your content is regarding food products and their nutritional benefits, it is essential that you credit the sources that you have taken your information from. If it is by way of primary experiments, cite those results and provide proof of the same. If it is taken from secondary research, duly credit those resources.
6. Focus On Creating Relevant And Timely Content
While most high-quality content is timeless, there are times when there is a requirement to create and provide your audience with content that is time-specific and the need of the hour. Creating content after the trend has passed makes the content virtually useless and irrelevant.
It is essential to keep up to date with the ongoing trends in the field that your brand operates in to be able to provide your audience with content that solves their issues and answers their queries. Additionally, search engines operate on the aspect of “freshness”; this impacts the SEO ranking of content as well.
If your brand provides skincare products, there must be constant research on the social media trends regarding new ‘hacks’ and ‘tricks’ for skincare. As a brand that provides skincare products, it is your area of expertise, and customers are likely to turn to you for answers regarding the credibility of what they see on social media. Being there when your customers need you by providing timely and relevant content, increases your reliability and engagement.
7. Update Your Content Every 6 Months
Review and monitor your content regularly, and establish a pattern of updating said content at least twice a year, if not more for more turbulent and changing topics. If your brand provides content that is out of date or does not incorporate recent developments and trends, the reliability and trustworthiness of your brand decrease. This is especially applicable if your brand operates in fields such as science and technology.
For example, if your content is regarding the laws of a particular country, it is vital to keep your content regularly updated in accordance with the developments that take place in the country. For example, if there is a judgment passed that changes the interpretation of a particular law, any content regarding the said law must be updated immediately to reflect this change.
8. Create Content That Satisfies Search Intent
To rank well on search engines and improve your SEO ranking, it is important to create content that satisfies both search and user intent. User intent refers to what your audience is looking for or wants to achieve, whereas search intent is what exactly they enter in search engines to find their user intent.