What is Amazon SEO? In its basic understanding it is comparable to Google SEO. The primary underlying principle of both the exercises is the same – to rank amongst the top searches. Be it Amazon or Google, the consumer patience is limited and does not hold beyond the first three or maximum seven pages of an organic search result.
The way in which Amazon SEO differs from Google SEO is that Amazon SEO is driven by product search and the call to action is the purchase of the product; while Google SEO addresses the need for information on a search query.